Best case scenario: a virtuous cycle where users continue to ebb, which decline is accelerated by online creators deciding not to exclusively invest in this decaying platform.
TikTok then has a lose-lose choice:
Option 1: endure protracted litigation amidst a declining user base, which will invariably impact any eventual deal value, or
Option 2: sell earlier to whoever is willing to buy a second-hand product at a market discount
Either way, good for the US, for our teens (even if they are mad for 24 hours), and as a bright line for policy.
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