Measure B is a countywide measure put forth by the developer Accretive Investments. It would approve Lilac Hills Ranch, a 1,700-home development near Valley Center. Lilac Hills Ranch has been trying to work through the traditional county permitting process for nearly a decade. The development required special permission because it would add more than 1,700 homes in a rural area that currently only allows for 110. It's been vehemently opposed by a group of residents, and back in 2009, the county outright denied the project's application.